Raymond Savignac, often just abbreviated to "Savignac", was a French
graphic artist
A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, p ...
famous for his commercial
poster
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...
s. He was born on November 6, 1907 in
Paris
Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...
, and died on October 30, 2002 in
Trouville-sur-Mer
Trouville-sur-Mer (, literally ''Trouville on Sea''), commonly referred to as Trouville, is a city of 4,603 inhabitants in the Calvados department in the Normandy region in northwestern France.
Trouville-sur-Mer borders Deauville across the Ri ...
(
Calvados
Calvados (, , ) is a brandy from Normandy in France, made from apples or pears, or from apples with pears.
History In France
Apple orchards and brewers are mentioned as far back as the 8th century by Charlemagne. The first known record of Norm ...
), aged 94. His work is distinguished by a humorous simplicity.
Self-taught, he started designing posters under the direction of
, but met his greatest success with the poster for
Yoplait
Yoplait ( , ) is the world's largest franchise brand of yogurt. It is jointly owned by American food conglomerate General Mills and French dairy cooperative Sodiaal.
History
In 1964, 100,000 French farmers agreed to merge six regional dairy coo ...
yogurt, which featured the udders of a
cow
Cattle (''Bos taurus'') are large, domesticated, cloven-hooved, herbivores. They are a prominent modern member of the subfamily Bovinae and the most widespread species of the genus ''Bos''. Adult females are referred to as cows and adult ma ...
directly supplying the "milk yogurt" with milk.
Another famous poster was called "La Guerre des boutons" (War of Buttons).
In 1949, Savignac's works were exhibited with those of his contemporary poster artist
Bernard Villemot
Bernard Villemot (1911, Trouville-sur-Mer – 1989) was a French graphic artist known primarily for his iconic advertising images for Orangina, Bally Shoe, Perrier, and Air France. He was known for a sharp artistic vision that was influenced by ...
at the Gallery of
Beaux Arts in Paris.
A permanent display of his work may be found at the
Montebello Museum in
Trouville, where he spent his last years. There is also a beachfront walk dedicated to him. Many of his posters depicted the
Norman
Norman or Normans may refer to:
Ethnic and cultural identity
* The Normans, a people partly descended from Norse Vikings who settled in the territory of Normandy in France in the 10th and 11th centuries
** People or things connected with the Norm ...
seaside town. These works can be seen there. His murals can be seen also around town.
References
{{DEFAULTSORT:Savignac
1907 births
2002 deaths
French graphic designers